We’ve all seen them – sleep inducing corporate videos – talking heads, cutaways of people looking at computers, a guy nodding in agreement. They’re uninspiring, and a little bit sad. So when Lighting Plus approached us to make a creative, dynamic, energetic and compelling video for their recruitment drive, we were excited with the prospect. […]
We’ve all seen them – sleep inducing corporate videos – talking heads, cutaways of people looking at computers, a guy nodding in agreement.
They’re uninspiring, and a little bit sad.
So when Lighting Plus approached us to make a creative, dynamic, energetic and compelling video for their recruitment drive, we were excited with the prospect.
And this is what we made:
The best videos follow a story an audience can latch on to; in this case, we wanted to show the story Lighting Plus and its founder, Barry Mellor.
Then visually, went all sorts of crazy: hand drawn animation, visual effects, seamless transitions between locations and graphic effects.
The result is a video that’s a joy to watch and won’t send you to sleep!